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Blog & Press
June 27, 2025
JoJo Unveils 'Gadbad Gotalo' — Jatin's First Web Series
JOJO drops a brand-new Gujarati detective comedy packed with twists, laughter and mayhem. Jatin joins an ensemble cast for this five-episode original series streaming from June 27.
January 2026
From Amdavadi Man to the Silver Screen — The Jatin Prajapati Journey
Starting from YouTube skits in 2017 to starring in Gujarati films and web series, here's a look at how Jatin built his creative empire one reel at a time.
2023
Breaking Barriers: Kushal Mistry & Jatin Prajapati — Amdavadi Man Story
How two friends from Ahmedabad co-founded one of Gujarat's most popular comedy channels and went on to collaborate on films, web series, and viral brand campaigns.
January 2026
Mauje Dariya — A Comedy That Swept Gujarati Audiences
Jatin's role in the IMDB 8.3-rated 2026 Gujarati comedy-drama that became a family favourite across Gujarat.
October 2024
2M Views in 48 Hours: The Story Behind the Rewynd Reel
What does it take to make a brand reel cross 2 million views in under two days? Here's a breakdown of the Rewynd collaboration that became one of 2024's biggest Gujarati creator moments.
March 2025
Why Brands Choose Gujarati Creators Over National Influencers
With audiences tuning out generic Hindi content and engagement rates climbing for regional creators, the shift to Gujarati influencer marketing is not a trend — it is a structural change.
December 2023
800K Views for Rapido: How a 60-Second Reel Told a City's Story
The Rapido collaboration that hit 800,000 views was not really about bike taxis. It was about Ahmedabad — its traffic, its pace, and its people. Here is how that one reel came together.
August 2024
The Ahmedabad Comedy Formula: What Makes Gujarati Reels Go Viral
After hundreds of reels and dozens of brand campaigns, a few patterns are unmistakable. Here are the elements that consistently make Gujarati short-form content travel far beyond Gujarat.
2022
Hahakar: What My First Film Role Taught Me About Storytelling
Stepping from Instagram reels to a Gujarati feature film meant unlearning the fast rhythms of short-form content and discovering what long-form storytelling demands from a performer.
February 2025
From 0 to 100K: Growing an Instagram Following Without Spending on Ads
Seven years of content creation, zero rupees spent on paid promotion. Here is the actual strategy behind building an audience that brands trust more than a bought following.
April 2025
Swiggy, Porter, Society Tea — 8 Things I Learned From 12+ Brand Deals
Over three years of brand collaborations across food delivery, logistics, beverages, fashion, and fintech, patterns emerge. These are the lessons that separate a good brand deal from a great one.